FLANNO IS A FOR PURPOSE STREET-WEAR LABEL,
ESTABLISHED TO HELP ORGANISATIONS DOING GREAT WORK
IN THE MENTAL HEALTH & SUICIDE PREVENTION SPACE.
WE NEED TO RAISE $12,500 IN 4 WEEKS TO REACH OUR GOAL
THE MORE WE RAISE THE MORE LIVES WE CAN IMPACT.
The humble and yet iconic FLANNO it's Australia’s most loved shirt. A symbol of toughness, warmth and strength and yet the sad truth behind the strength and comfort that is the FLANNO is too many Aussies are facing a private pain.
Suicide is the number one cause of death in Australians aged between 15 to 44, with rates 3 times higher in men and double for Indigenous Australians. Lifeline estimate there are 240 suicide attempts a day and more than 8 deaths each day in Australia.
Compelled by the untimely death of a much-loved brother and friend, Kathryn and Penny have decided to take action!
FLANNO Founders Kath & Penny
Founders Kathryn Laferla and Penny Little are 2 pint sized Western Australian chicks who met through work 5 years ago and have been great friends ever since. Kathryn has 15 years experience working in the wholesale surf / street wear industry and Penny works in the Mining Industry, has held positions on not for profit boards and worked as a mentor to Aboriginal models in the Pilbara.
Together, they're claiming the FLANNO for Australians doing it tough. FLANNO is a for purpose street-wear label established to help support organisations doing great work in the Mental Health & Suicide Prevention space. 50% of profits will go to established organisations. Lifeline, Head Space and Kids Helpline are just a few of the organisations we're working to help.
Our concept has been described as simple yet novel and was recently selected as the the winning business idea at WA's inaugural Startup Weekend Perth for Social Impact 2018. This win sent FLANNO on a trajectory of success. Our next step is to start making shirts and we need the help of you , our first customers, to get this show on the road.
Through each purchase of this iconic wardrobe staple you'll be helping FLANNO to achieve their mission to help bring suicide rates down in Australia.
There are reward options to suit everyone. Make a donation, pre-order your very own authentic FLANNO shirt or why not make a big impact to our campaign and join us as a VIP at our FLANNO LAUNCH PARTY scheduled for March 2019 in Perth WA.
YOU CAN ALSO HELP US REACH OUR GOAL BY SPREADING THE WORD
PLEASE
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WWW.FLANNO.COM.AU IS IN DEVELOPMENT
WE'LL UPDATE YOU WHEN WE GO LIVE
