Soften the Fck Up

MelbourneThe Spur Foundation

$3,175

Raised of $3,000 USD

Successfully funded on Jul 14, 2011
17 supporters
105%%

About This Project

Soften the Fck Up (Soften TFU) is the first of many campaigns seeking to challenge the stereotype of real men in Australia. Without first shifting the stereotype of "real man" being the alpha, masculine men who don't talk about emotions, we can't reduce the stigma around mental health and all its associated issues in order to increase mental health literacy and promote help-seeking behaviour.

Use Of Funds

$3,000 Tipping Point Goal

$3000 will be used to register the organisation as well as to cover the cost of the campaign. The other $3000 is for us to extend our work to include other content such as podcast and web videos, and production of promotional materials. The money will also help us to purchase some merchandise like T-shirts to be sold to raise the initial seed capital for the organisation in order for us to run more campaigns such as this and to further our mission, through our work to increase mental health literacy and promote help-seeking; increase social connectedness and community involvement; and reduce stigma of mental health and all its associated issues.
Please note that funds will be accepted by Alex Budak as a US-based representative of Soften the Fck Up.

$6,000 Stretch Goal


Latest News

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Rewards

Select Reward
$15.00

A thank you email from the team.

1998 left

Select Reward
$25.00

A personalised, hand-written thank you card from the team and a sneak preview of the campaign before its launch.

1997 left

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$50.00

A personalised, hand-written card from the team; a sneak preview of the campaign before its launch; your name will be listed as a supporter on our website and reports; and you will receive 10 stickers of Soften the Fck Up.

1197 left

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$100.00

The above, PLUS a 'Soften the Fck Up' T-shirt.

998 left

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$150.00

The above, PLUS you will receive a signed copy of the book, "An Awkward Fit: a powerful account of a young man's struggles to stay alive and live a normal life" by Helen Maczkowiack.

997 left

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$250.00

The above, PLUS a 'Soften the Fck Up' hoodie and a 30 minutes chat with the Founder.

999 left

Select Reward
$500.00

The above, except TWO 'Soften the Fck Up' T-shirts and a Soften The Fck Up mug.

18 left

Select Reward
$1,000.00

The above, except TWO 'Soften The Fck Up' hoodies PLUS recognised as the Founding Supporter of Soften the Fck Up on all websites and reports.

4 left

Select Reward
$2,500.00

The above, PLUS lunch with one of our Board of Directors - some of Australia's leading social change leader and innovator. All costs to be organised by recipient.

2 left